Digital Marketing hacks: Behavioral Science applied
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About This Course
How do you get people to vaccinate, quit smoking or buy a product online? By providing information on the benefits they will obtain if they act?Unfortunately, giving people more information on what will gain from acting in many cases simply does not work.In this course you will find out why it is often much more effective to make the desired behavior easy or simply to change the context in which people take decisions.Upon completing this course you will feel confident about mastering the principles of selling online, no matter if you manage a huge venue like Amazon or a small Facebook marketpl...