Consumer Psychology & Behavioral Marketing Masterclass
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About This Course
This course contains the use of artificial intelligence.Why do customers really buy?Not for the reasons they give you. Decades of behavioral research — from Daniel Kahneman's System 1 and System 2 to Robert Cialdini's principles of persuasion — show that buying decisions are made by a fast, emotional, shortcut-driven brain, and justified afterwards by a slow, logical one. Most marketing is written for the logical brain. This course teaches you to design for the real one.Consumer Psychology & Behavioral Marketing Masterclass is a complete, applied tour of the psychology behind buying — 53 s...