Generative Engine Optimization (GEO) and AI-Driven SEO
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About This Course
This course contains the use of artificial intelligence.AI is changing how brands are discovered and cited online. Marketers need to ensure their content is visible, trusted, and recognized by AI-driven search and recommendation systems. This course covers practical strategies in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including working with tools like HubSpot AEO to track and improve visibility.You will learn to evaluate your brand’s AI presence, identify gaps in how content is recognized, and create strategies that AI systems are more likely to reference. T...