Google Analytics 4 Fundamentals
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About This Course
In this hands-on course, Google Analytics 4 Fundamentals, you’ll learn how to effectively set up, use, and interpret data in Google Analytics 4 (GA4) — Google’s latest and most advanced analytics platform.Whether you're a beginner or transitioning from Universal Analytics, this course will help you gain the skills you need to confidently navigate GA4. You’ll start by creating your GA4 property and installing the tracking code using tools like Google Tag Manager or gtag.js. Then, you’ll dive into data streams, enhanced measurement, and understanding how event-based tracking works in GA4.Next, y...