![Brand Architecture: Portfolios, Sub-Brands & Systems [EN]](https://img-c.udemycdn.com/course/750x422/7243469_3730.jpg)
Brand Architecture: Portfolios, Sub-Brands & Systems [EN]
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About This Course
This course contains the use of artificial intelligence.Read this first: two of the 40 lessons are brand architecture theory in the narrow sense — branded house, house of brands, hybrid, and portfolio planning. The other 38 are the machinery that decides which of those you actually end up with. If you want forty lessons of hierarchy diagrams, buy something else.That is the argument of the course, not an apology for it. The diagram takes an afternoon. Whether it survives contact with the company is decided somewhere else entirely.Why brand architectures collapseBecause the question looks like m...